KPI Reporting: Benefits and Best Practices

KPI Report presented on a laptop.

Key performance indicators are measurements that assist in concentrating the company’s attention on strategic data. However, the strategies that are successful for one business unit might not apply to another.

The measures that are beneficial to the organization change depending on the sector, the company, the department, and the function. In this post, you will learn more about how to select the appropriate KPIs for your company. You will need to establish a culture of KPI reporting and monitoring to be able to provide the appropriate amount of useful data to the appropriate individuals.

What is a KPI Report?

What exactly is a KPI Report? Business leaders can swiftly and simply evaluate and analyze key performance indicators (KPIs) with the use of a KPI report. This allows them to obtain insight into how well their organization is functioning regarding certain strategic goals.

In a modern KPI report, interactive KPI dashboards are used, and a deeper study of the underlying data can be achieved with just the click of a button.

View of unidentified person using a tablet to view of aKPI Report

A key performance indicator (KPI) report simplifies the process of identifying patterns, correlations, and outliers in a company’s data, making it accessible to consumers who lack technical expertise. These realizations lead to actions, which in turn lead to improved business results.

Different Types of KPI Reports

Executive Report

Executive reports are used to keep track of the long-term strategy of a company by analyzing crucial success elements. What might be included?

  • High-level Key Performance Indicators
  • Predictions
  • Time-based trend

Operational Report

A glimpse of the present state of affairs can be gained through an operational report, which details the existing conditions. What might be included?

  • Heatmaps
  • Log tracking
  • Log types

Tactical Report

A tactical report monitors the progress that has been made toward achieving a target and provides insight into whether or not and when additional action is required. What might be included?

  • Key data points
  • More detailed insights
  • Day-to-day views

Analytical Report

A detailed overview of the relevant business data that can be used to drive decision-making can be obtained from an analytical report. What might be included?

  • Views over time
  • Forecasts
  • Comparison data

KPI reporting by industry

It is essential to tailor your metric specifically to each of your intended audiences. There is no one set of key performance indicators (KPIs) that is perfect for every company; however, there are a few universal ones that are used across industries to evaluate performance.

Healthcare report

In a healthcare report, relevant patient care and operations indicators are analyzed to enhance quality while identifying inefficiencies. Key performance indicators (KPIs) such as the following are included in the report:

  • Patient outcomes
  • Readmissions
  • Profitability

Financial services report

A report on financial services includes key performance indicators (KPIs) such as relevant customer and team metrics to promote top-line development while decreasing expenses. Some examples of KPIs that are included in the report are as follows:

  • Utilization
  • Return on assets
  • Return on equity

Retail report

To maximize earnings, a retail report focuses on key performance indicators (KPIs) such as relevant customer engagement and associate performance indicators. These KPIs include things like:

  • By channel sales
  • Returns by % of sales
  • Transactions by month

Manufacturing report

A manufacturing report will highlight key performance indicators (KPIs) such as supply chain and operational efficiency to optimize costs and will feature KPIs such as:

  • Availability
  • Performance
  • Quality

Public sector report

To improve operational efficiencies, a report prepared for the public sector may include key performance indicators (KPIs) such as citizen satisfaction and regional indicators.

  • Actuals
  • Variance to forecast
  • Period over period

Technology considerations for KPI reporting

The expanding interest in business metrics has resulted in the production of an infinite number of business intelligence and key performance indicator reporting solutions. As a consequence of this, it may be challenging to ascertain which solution will deliver the greatest value at the lowest possible cost.

Different departments have different levels of knowledge and experience. Therefore, you need to make sure that the data can be accessed by users with varying degrees of technological expertise. This can be accomplished through the use of dashboards that can be personalized for each user across all departments.

View of KPI Report presented on a tablet.

When data is organized in dashboards, it becomes available not only to business users who want to obtain information by merely pointing and clicking but also to knowledgeable staff members who are accustomed to reporting.

The following are some ways in which a KPI reporting tool should help decision-making:

  • Recognizing patterns and delivering graphical representations
  • Providing detailed ownership information for Each Key Performance Indicator
  • Having dashboards that can be customized
  • Enabling access at any time and from any location
  • Facilitating interoperability across several platforms
  • Producing data in real-time and disseminating it

There is a large variety of software for monitoring and reporting key performance indicators (KPIs) available. Some of them are especially geared toward the process of writing performance measurement reports. Others for intelligence in commercial applications of a more general kind.

It is imperative to first do an audit of the company’s preexisting information technology ecosystem before selecting a platform for exhibiting performance statistics. During the planning process, it will be helpful for you to have knowledge of what platforms need to be supported and what kinds of data the firm wishes to examine.

What are the benefits of KPI reporting?

What are the benefits of KPI reporting? Key performance reports, in addition to being the primary option for monitoring how far an organization has progressed toward its goals, also come with a variety of additional benefits for your organization that might be on either the macro or the micro scale.

Three businessman discussing about the KPI Report

Tracking key performance indicators allow you to conduct the following:

1. Measure results

The obvious first benefit is that this is the best technique to measure, through explicit values, how many areas of an organization’s efforts are evolving. This is the obvious first benefit.

The best aspect of gaining insights from KPI reporting is that these insights are actionable, which enables you to make better decisions moving forward.

2. Establish specific objectives for your company

Even while every company begins with a few broad objectives in mind, the data that you collect through reports provides you with the opportunity to elaborate on those objectives and to make educated judgments regarding how to make improvements.

KPIs that are easy to understand can assist break down complicated situations and lead to the discovery of alternate targets that may have been overlooked at first.

3. Make adjustments to your company’s business strategy

This quantity of data demonstrates very clearly which components of your plan are operating without any hitches and which components need to be reevaluated. You will be able to identify all of the strategic problems, get a head start on correcting them, and boost your company’s performance.

Your ability to think strategically will be tested, but you’ll emerge from the experience with improved decision-making skills, and you can only benefit from the experience.

4. Ensure coordination of efforts across all departments

It is possible that the primary focus of one department’s efforts will not always coincide with those of their colleagues in other departments.

While the marketing department is likely to be focused on outsider campaigns, the sales department will be busy doing what they do best: selling. The question now is: how do you get everyone on the same page?

Group of students talking about the KPI Report

According to Harvard Business Review, forty percent of managers say that failing to align is the single largest difficulty in effectively executing company strategy. This suggests that it may not be as simple as it sounds.

Establishing crystal-clear goals for the organization, which must be pursued by every employee, will unquestionably direct effort toward the activities that are of the utmost significance and produce superior outcomes.

5. Empower Employees

Everyone enjoys positive reinforcement, especially when it comes to their professional abilities. The most effective approach to convince employees that they are doing a fantastic job is to show them measurable positive results, which will further motivate them to do even better than they already are.

Utilizing a review of the past 90 days and remembering the pattern is one of the strategies to locate those findings. You can also utilize key performance indicators (KPIs) to award incentives to the employees who have performed the best, simply as an additional way of saying “thank you.”

Best practices for KPI reporting

Finding out what the primary goals of your data-driven firm are is the most important step in the process of developing a useful indication.

You should also work out how these indicators are going to help achieve corporate goals, and you should convey confidence to any stakeholders who could get the chance to read the report.

The traditional metrics that are utilized in KPI reporting may include components that are both informational and actionable, such as Tables, Charts, and Graphs.

However, if you don’t understand your own business and what you want to accomplish, following KPIs that are standard in your market won’t get you very far to achieve actual results, you will need to establish keys that are straightforward, easy to comprehend, and specifically adapted to your company.

The following are four steps that can assist you in your process:


Measurement is an essential component of KPI reporting, as it is the major factor that reveals whether or not your efforts have been successful.

You are going to need to keep track of how far along you are in the process of reaching your goal. Increasing the number of sales or the number of new clients could both fall under this category.


Determine the demographics of the audience you hope to connect with within the allotted amount of time. Imagine the perfect client for your business.

You can establish more than one target group, or even secondary audiences, and come up with unique KPIs for each one.

In this approach, you will be able to measure your progress step by step, and you will have more in-depth knowledge about your target customers and the expectations they have of you.


The source of the information used to calculate your KPIs is equally as crucial as any of the procedures described above. Good reporting solutions integrate with a wide variety of platforms, including AdWords, eCommerce platforms, social media networks, and more.

Software is abundant on the market that can perform data analysis. In addition, it could be challenging to track down the instrument that is best suited to your requirements.

Make it a priority to determine which features will provide you with the most return on investment, and then base your approach on those features.

Work will be simplified if you select just a few reliable sources that provide functions and data that are pertinent to the goals you have set for yourself.

As soon as you have identified the most suitable software for generating KPI reports, you can initiate the process of determining whether or not you are succeeding in accomplishing your objectives by determining which strategies are productive and which should be modified.


Choosing how frequently you will go back and look at your plans and report on your progress is another crucial phase in the process.

There are two sorts of key performance indicators (KPIs) that you need to be aware of for this purpose:

Leading KPIs

A leading key performance indicator is an indicator that evaluates the change in a company’s performance over time and anticipates its imminent improvement in advance. KPIs that are already leaders are easier to enhance, but they are more difficult to monitor.

Lagging KPIs

The performance of an organization can be defined by a lagging key performance indicator. In other words, it demonstrates the results that were obtained.

KPIs that are falling behind are simpler to measure but more difficult to advance.

As a result, a trailing indicator reveals the result, while a leading indicator is established in advance to improve the result. The lagging KPI can be improved by monitoring the leading key performance indicators. As a result, both are necessary components of KPI reporting.

Depending on the specific requirements, organizations will select a certain category of indicators. When it comes to key performance indicators (KPIs), a decent report will include quite a few of them without going overboard. Bernie Smith, the founder of Made to Measure KPIs, suggests including between two and four key performance indicators (KPIs) for each goal.

At Lunar Sky Games, we are a team of gaming product consultants with over 10 years of expertise in the industry. Our services include Game design, Tokenomics / GameEconomy Modeling, Retention & Monetization, Product Optimization & Strategy, and KPI Reporting. We help turn your vision into a reality. Contact us now for a consultation.


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